The Rise of Nano-Influencers and What It Means for Brands
Social media channels keep redefining how companies interact with their customers in the always-linked world of today. A quieter, more intimate marketing revolution is underway beyond mega-celebrities and macro-influencers with millions of followers. This change centers on nano-influencers, everyday people with little but extremely active followings who provide real, relevant material. Audiences find resonance in…